ABOUT FREDA

 

A powerhouse communicator and connector, Freda Liu is a global speaker, author, broadcast journalist, emcee, moderator and trainer. She believes in the concept of revolving to evolve; a journey she personally embodies and imparts to others through her books and her work.

Freda has written six books namely "Life's a Stage - Stories Of An Empowered Life, "PR Yourself” “Shake & Spear Your Business: The Romeo & Juliet Way,” & "Everybody Loves Ray" (biography), “Bursting Fixed Mindsets” and “In Your Skin.”

As a business broadcast journalist, she has conducted close to 10,000 interviews with thought leaders like Simon Sinek, Nobel Peace Prize Winner Muhammad Yunus of Grameen Bank, Former Prime Minister of Finland Alexander Stubb, author Stephen Covey, to former GE CEO Jack Welch.

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Freda is highly sought after as a moderator, emcee and trainer having worked with Fortune 500 companies. Some of her awards include the ASEAN Rice Bowl Awards for Malaysia Startup Journalist Of The Year and the Kanebo Exceptional Award for Voice and Outstanding Graduate by the Malaysian Australian Alumni Council.

A big believer in social enterprises having come up with her series of videos and the judge for Chivas Regal’s The Venture programme. An inspirational spokesperson for sustainability, Freda is also a World Vision Malaysia advocate for WASH (Clean Water & Sanitation). In addition, she’s an ambassador for Women of Global Change KL Chapter and Ocean Hero Conservation and a business mentor for the Cherie Blair Foundation for Women.

Majoring in Marketing with a Bachelor of Business from University of Southern Queensland, she has recently completed a Postgraduate Diploma in Design Thinking and is certified as a Futurist by The Futurist Institute. She is a member of the National Association of Women Entrepreneurs Malaysia and the Malaysian Association of Professional Speakers.

TESTIMONIALS

  • Freda not just talks business but she knows business. She has the ability to offer amazing insights not only from the countless entrepreneurs and business people she has interviewed, but also from her personal experience

    Daniel Cerventus Lim | Founding Curator of TEDxKL
  • I was first inspired by Freda when I observed how she dealt with a serious “down” period. Freda navigated through that time, while making sure that she kept the world around her positive. Then there is “don’t-just-talk-about-it, make-it-happen Freda. She inspires by action. Amid her busy schedule, Freda is an author, and is inspiring countless others with her stories. Freda does not just talk – she makes it happen. Where does she find the time? That’s a very good question. Amid, and above, all of this, Freda is a mother, somehow mixing all of the pressures in her life to come out a winner.

    George Aveling | CEO Elementrix
  • In my 30 years of working in the Asia Pacific region with some of the largest and biggest global name brands, and with my frequent interactions with media journalists, there are only a few I have professional admiration for. This is because the work of a journalist is not easy, as the attributes to being a good journalist stretches from not just a good command of a language or how to interview, but it has to transcend from being ethical, having a high level of integrity, to be courageous, having a good knowledge in technology, able to connect-the-dots, and even have the boldness to be investigative. Now with all that, if one comes with charm, friendliness and a genuine interest in people, you are world-class. I think Freda Liu is a world-class journalist.

    Gopi Ganesalingam | Vice President at Malaysia Digital Economy Corporation

CLIENTS

Freda Liu - In Your Skin - The Batik Boutique

Social Enterprises are making a change in this world. They play a huge role with sustainable development goals (SDGs). Find out how Amy Cox Blair of Batik Boutique is striving for change : Gender Equality, Reduce Poverty, Help Economic Growth and Reduce Inequality with her business.