With five books under her belt including a biography, she explores the intricacies of business from start-ups, marketing, women in business and now to personal growth. She also blogs (not regularly enough!) and contributes articles to magazines.
“To this day I still wake up every morning getting a buzz from everyone I speak to because I know there’s so much I don’t know and need to learn.”
Her career in PR grew simultaneously with her life in radio and TV from presenting the news, to hosting live TV shows for over two decades. Now with podcasts and videos, the medium may have changed but Freda still loves the art and skills behind the audio and visual channels.
Emcee | Host
A regular emceeing and moderating corporate events from start-ups, financial institutions to technology companies, Freda breaks down the intricacies of business to the audience. She also does voice overs for corporate videos and documentaries.
Speaker | Moderator
Having done the gamut in communications from working in PR to the opposite end in media, Freda shares her experiences in voice, media, PR to empowerment.
RADIO ANNOUNCER - BFM 89.9
Enterprise airs Mondays to Fridays. It caters to SMEs and managers covering the tools for organizations to build their business. Your personalised news feed, curated and presented by the guys who deal with SME-related news on a daily basis: the producers behind all the Enterprise shows on BFM. Enjoy an hour of friendly, informative banter on everything you need to know in the world of building and growing your business, from seeking out capital to next generation business solutions, and tech-trends to office survival tips.
HerVantage is a weekly show that focuses on women of leadership and influence in all strata of society from business, science, sports and everything else under the sun. Women need to be seen represented everywhere.